<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Google Ads notes for small plumbing shops</title><description>Notes for small US plumbing shop owners on Google Ads, their own page, and what ads really cost per booked job.</description><link>https://wrenchandring.com/</link><item><title>How much do Google Ads cost a plumber? Forecasts for 5 US cities</title><link>https://wrenchandring.com/blog/google-ads-cost-plumber/</link><guid isPermaLink="true">https://wrenchandring.com/blog/google-ads-cost-plumber/</guid><description>Google&apos;s own forecast for five US cities shows how many clicks one month of plumbing ads buys, and why job words beat plain &quot;plumber&quot; searches.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Plumber advertising: which job searches happen in 5 US cities?</title><link>https://wrenchandring.com/blog/plumber-advertising-job-searches/</link><guid isPermaLink="true">https://wrenchandring.com/blog/plumber-advertising-job-searches/</guid><description>Monthly Google searches for twelve plumbing jobs in five US cities, and a quick way to add up the searches for the jobs you want before you advertise.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Plumber leads: a shared lead or your own ad call, worked out</title><link>https://wrenchandring.com/blog/plumber-leads-shared-vs-own/</link><guid isPermaLink="true">https://wrenchandring.com/blog/plumber-leads-shared-vs-own/</guid><description>Compare plumber leads by cost per booked job, not price per lead. A worksheet, plus a worked cost per call for five US cities.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Plumber marketing agency: 10 checks from Google&apos;s own rules</title><link>https://wrenchandring.com/blog/plumber-marketing-agency-checks/</link><guid isPermaLink="true">https://wrenchandring.com/blog/plumber-marketing-agency-checks/</guid><description>Before you hire a plumber marketing agency, ask these 10 questions. Each one sits next to what Google&apos;s own pages say an agency must and must not do.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Plumbing website: 7 things it needs before you pay for clicks</title><link>https://wrenchandring.com/blog/plumbing-website-before-ads/</link><guid isPermaLink="true">https://wrenchandring.com/blog/plumbing-website-before-ads/</guid><description>Ad clicks cost money, so check your plumbing website first. Seven checks, based on what people search for in five US cities and Google&apos;s help pages.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>